Pawan Kalyan's They Call Him OG: Theatrical Business Sets Huge Breakeven Challenge

Hyderabad, September 20 - Saaho director Sujeeth's maiden collaboration They Call Him OG with superstar Pawan Kalyan is creating a stir among the fans and trade alike, ahead of its September 25 release. No doubt is the most hyped movie of PK in recent times, and one of the most anticipated Telugu movies of the year.

OG, which is a gangster action thriller film, has been in a hot demand in the trade for its theatrical deals. While the theatrical business is yet to be locked, the negotiations have already started. According to the Telugu media reports, the Telugu states' business of OG is reportedly locked at 155+ crores.

It is said that Nizam's rights are sold at over 55 crores, while Andhra's are 80 crores, and Ceeded is 22 crores. Including rest of India and overseas rights, the theatrical business of OG is expected to be over 165 crores share, which is higher than the highest-grossing film of Pawan Kalyan.

As said, OG will have a huge task in hand, as it will require to gross minimum of 300 crores at the worldwide box office to achieve the break-even target. The film is produced by DVV Entertainment, which also backed SS Rajamouli's blockbuster RRR.

OG stars Pawan Kalyan in the title role of Ojas Gambheera alongside Emraan Hashmi as Omi Bhau (in his Telugu film debut), and Priyanka Mohan as the female lead. The film revolves around a ruthless don named Ojas Gambheera "OG" who returns to Mumbai following his ten-year disappearance, to reclaim his empire and exact vengeance on the current tyrant, Omi Bhau.

The movie is scheduled to release on September 25 in Telugu, Hindi, Malayalam, Kannada, and Tamil languages.

Stay tuned...