Sunny Deol's Border 2 To Dominate Theatres With Round-the-Clock Showcasing

Mumbai, January 20 - Sunny Deol's highly anticipated war drama Border 2 is gearing up for one of the most aggressive theatrical releases seen in recent years. According to trade reports, distributors have put in place a massive showcasing strategy that will allow the film to dominate cinema screens in North India during its opening weeks.

According to the Bollywood Hungama report, single-screen theatres have been locked exclusively for Border 2 for a full two-week period, leaving no room for competing titles. Two-screen cinemas have also been instructed to allot all their daily shows to the film. This move underlines the immense confidence the makers have in the sequel's box office potential, especially in mass belts.

Multiplexes, meanwhile, have been asked to follow a high-intensity show allocation model. Three-screen properties are expected to run 12 shows per day, while four-screen multiplexes will play 14 shows daily. Five and six-screen venues are slated to screen the film 16 and 18 times a day, respectively, with larger multiplexes going up to 20 shows per day during the opening week.

A key factor influencing this strategy is the film's reported runtime of over three hours, which naturally limits the total number of shows that can be accommodated in a day. By prioritising Border 2 across screens, exhibitors ensure maximum occupancy while significantly reducing screen availability for other releases.

Scheduled to release on January 23 during the Republic Day weekend, Border 2 is expected to benefit from the extended holiday period, patriotic appeal, and Sunny Deol's strong pull among audiences. With advance booking already showing encouraging trends, the film is poised for a powerful opening at the domestic box office.

Stay tuned...